It could be the typical journalism woes but it makes me wonder. Are Budweiser and MillerCoors beer brewing companies, or just a companies that happens to brew beer?
There is no doubt that they are the power house of the beer brewing industry in this country and that they are the kings of consistency. Brewers around the world highly respect these companies for what they do. What do they do that's so special? Aside from making a popular pilsner style beer they make a lot of it.
Brewing beer is a labor intensive process but the hardest part comes at the end. The final ingredient, yeast, are one of the most temperamental critters out there. Brewers must constantly pamper their yeast like rockstars. One mistake, no matter how minor could throw the entire brew off-balance. Miller and Budweiser have figured out how to do this and it's nothing shy of a scientific and technological wonder.
|Copper kettles for the boiling portion of beer brewing.|
Yeast laboratories and Ph.Ds in microbiology and physiology are what it takes to understand this deceptively simple single-celled organism that could. With all this success though comes the infrastructure to manage it all, the corporation.
|Billions of yeast cells all go into making every batch of brew|
This is what makes me now wonder, after having talked with so many in the brewing world. Are Miller and Budweiser about the craft of brewing? After many repeated attempts to get a brief interview from either, I never received a reply.
Budweiser's PR department though did want me to know that
"We use beer brewer's yeast, not baker's yeast."